Have you been working hard to grow your business? Have you considered big changes, but are not sure if they are worth it? Well, today we want to discuss the psychology of color and how you can utilize it to grow your business. Many business owners are not aware that the colors, as well as the color combinations, they use can have an impact on customers and conversions. Yet, the impact of colors is actually huge when it comes to sales and the success of a business.
What is the Psychology of Color?
The psychology of color is basically the science of how colors affect human behavior. The colors you use on your website and in your marketing can influence your customers, either positively or negatively.
Now you would think it would be simple to look at a psychology of color chart and choose colors that would positively impact people. However, it isn’t that simple. The reason for this is every person reacts to colors differently.
Specific colors could work perfectly in one industry, but not in others. The same thing can happen with different cultural audiences or different genders. It depends on how those colors are perceived by a person, or how it triggers their emotions.
While there is no clear cut way to determine what colors to use in your business, it is still necessary to find which colors will work best.
Why is the Psychology of Color Important for Your Business?
The psychology of color is best used to communicate value to your customers. It is also used to sell products.
One of the best places to use the psychology of color is within your brand. Doing that will create numerous benefits.
A couple of those benefits include:
- Clarity of Purpose – The correct colors can strengthen your brand’s voice and website. It will help prevent your brand from getting lost amongst all the others.
- Excellent First Impressions – The goal is to always grab a person’s attention when they first visit your website or see your brand.
- Gain Customer Retention While Obtaining New Leads – The proper colors can inspire customers to return, while also giving them a reason to share with family and friends.
Where to Use the Psychology of Color in Your Business
Above, we mentioned using the psychology of color on your website and in your marketing. Yet, it is probably best if we dive a little deeper and give you specific examples.
Here are some of the places you should utilize the psychology of color in your business:
- Headlines
- Borders
- Backgrounds
- Graphics
- Buttons
- Pop Ups
- Logos
- Branding
- Landing Page
- Menu Bar
- Email Marketing
- Social Media Posts
- Cover Photos
- Product Designs
- Videos
How to Utilize Psychology of Color to Drive Conversions
As a business owner, you want to drive conversions as much as possible. It’s the only way you can continue to grow your business. It is best to test different color combinations to see which ones will give you the highest ROI.
Blue Cultivates Trust
The color blue is almost always associated with trust. This color can also symbolize responsibility, loyalty, and security.
Yellow Could Signal Caution
The color yellow almost always signals caution, which could be bad. However, yellow can also signify happiness, warmth, and positivity. So, do not discount this color entirely in your business.
Green Works for the Environment
Anything related to the outdoors or nature can benefit from the use of green. People automatically think of items as being healthy or eco-friendly when they are packaged in this color.
Orange Brings Positivity
Orange always brings positivity, happiness, determination, and success. This color can also grab a person’s attention, thanks to the energetic feeling it gives off.
Black Equals Luxury and Elegance
Black sometimes gets a bad rap. However, it should be considered if you are going for luxury, elegance, and sophistication.
No matter what colors you use in your business, bright primary colors should always be used for all your CTAs. Simply match one of those colors to the rest of your color scheme and you will be all set.
Best Practices of Utilizing Psychology of Color
Since choosing the colors for your business isn’t as straightforward as it should be, there are a few things you can do to ensure you have the best colors in place.
Suggest Changes if Specific Colors Aren’t Working
If the colors you originally chose for your business don’t seem to be converting to sales, don’t’ be afraid to change them. This also holds true when you are first determining your color scheme. Don’t be afraid to speak up and make changes before everything is finalized.
Test Colors First
There is nothing wrong with testing out a few color combinations before making the final decision.
Don’t Give In to Color Overload
It can be tempting to have colors everywhere on your website and within your marketing. However, color overload can have the opposite effect of what you are trying to do. Add a little white if you need to tone things down a little.
The potential of the psychology of color is great for any business. If you are trying to grow your business, or are just getting started, we recommend focusing on a color combination that will give you the highest ROI. If you need any assistance with this, or any other part of your business, contact us today for a consultation. Our team would be happy to assist you.
